TRACK: AI & INNOVATION

In the run up to this year's B2B Marketing Awards this is your opportunity for an exclusive preview of some of the outstanding entries in the ABM category. Propolis ABM & Demand Strategy Expert, Robert Norum will be joined by Andrea Clathworthy, Head of Marketing Transformation, Europe at Fujitsu, Ilvija Skerskane, Assistant Vice President – Digital Solutions Marketing at PCCW Global and Wiebke Macrae, Global Head of Demand Generation & ABM at Thales for an informative discussion on what makes a great ABM campaign and why entries were shortlisted.      

In this session, you’ll learn:

• The common themes shared by great account based marketing
• How to maximise the impact of insight, strategy and messaging 
• The role of creativity, and how to harness it for excellent ABM
• How to prove the value of ABM with great results