Full Name
Wiebke Marie Macrae
Job Title
Global Head of Demand Generation & ABM
Wiebke leads the global Demand Generation and ABM function for Thales Cloud Protection and Licensing focusing on new logo acquisition and expansion to support the identity & access management and data security portfolios. Core of the role is making use of multiple marketing channels and the latest martech stack to ensure an automated, frictionless and relevant experience and journey for target accounts and prospects.
Wiebke brings extensive experience in digital marketing, field marketing, corporate programs and brand communications. Before joining the B2B tech industry, Wiebke spent several years in the lighting industry focusing on brand communications. With nearly 15 years of marketing experience across several industries and countries, she brings a deep understanding and global perspective on go to market strategies, ABM and Demand Generation.
Wiebke Marie Macrae