Upskill your teams and enhance your learning with our ABM training

ABM Essentials Training Course

31 October 2023, 150 Minories, Aldgate, London

The day before the conference, we will be running the ABM Essentials Training course. This full day, in-person training will give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation’s approach to marketing & sales. You will gain a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.

The ABM Essentials course is one our most established courses with over 600 delegates successfully trained by Faculty ABM expert Robert Norum over the last three years.

What will you learn?

The ABM Essentials course will give you a complete understanding of ABM and how to get it up and running in your organisation. You’ll learn:

  • How to pitch ABM to your organisation, develop your strategy & messaging.
  • How to get executive buy-in and sales engagement.
  • How to segment and select accounts.
  • The six-stage ABM process for one-to-one, one-to-few and one-to-many ABM programmes.
  • How to use research & insight effectively whilst measuring your ABM programme effectively.

What's included?

All participants will receive the 100+ slide deck with all the content covered over the course of the two 3-hour training sessions. This includes:

  • The account selection template.
  • The six-stage process for all three types of ABM.
  • Guideline agendas for ABM scoping, strategy & messaging workshops.
  • Recommended research & insight structure.
  • Several case studies of successful ABM programmes.

Who should attend?

  • The ABM Essentials is ideal for anyone starting on their ABM journey and looking to implement ABM in their organisation for the first time.
  • It is also an extremely helpful refresher for marketing and sales professionals who have started ABM but run into challenges along the way.


  • Getting certified for the time you dedicate to up-skilling yourself and boosting your knowledge.
  • All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV.

Venue: 150 Minories, Aldgate, London, EC3N 1LS

Book your conference + training pass together and SAVE £249 compared to booking the two separately.  

New Advanced ABM Training from
Inflexion Group and B2B Marketing

B2B Marketing have partnered with ABM experts, Inflexion Group, to run a new programme of accredited training courses for experience ABM-ers looking to take their account-based growth skills. to the next level.

Advanced ABM Practitioner Accreditation
6 November 2023 - 17 January 2024 (including two week break over the festive period)
4pm GMT/ 11am ET/ 8am PT

Deal-based Marketing Training
22 November 2023 – 13 December 2023
4pm GMT/ 11am ET/ 8am PT

Executive Engagement Training
10 January – 31 January 2024
4pm GMT/ 11am ET/ 8am PT

ABM Accreditation for Agencies
24 January – 14 February 2024
4pm GMT/ 11am ET/ 8am PT

Each course is delivered by experienced ABM practitioners, who have led ABM programmes for global organisations. They will draw on best practice examples to bring the concepts covered to life, giving you inspiring and practical ideas to apply in your own programmes.

To find out more, including full course details, click the button below.

Please note, these courses are held separately and are not taking place at The Global ABM Conference 2023.

Delivered by:

In partnership with: