TRACK: AI & INNOVATION

In a fast-paced digital world, data breaches are an increasing threat to businesses. But what if you could experience the impact of a high-profile data breach without the consequences? This vision was brought to life when Kyndryl and HH Global joined forces to present a realistic, immersive data breach simulation to 11 C-level executives from a renowned high-street retailer.

Using this highly targeted account-based approach, Kyndryl and HH Global were able to create a highly personalised and engaging escape-room-style event, full of interactive challenges, real-time video and more. This not only accentuated the significance of security measures and resilience but also showed how Kyndryl act as a strategic partner, rather than simply a service provider. In turn, this fortified Kyndryl’s relationship with their client, creating avenues for further engagement and growth.

By drawing insights from this project, this discussion aims to underscore the value of strategic collaborations in ABM and the transformative role of immersive simulations in driving home key messaging.

Key takeaways:

• Understand the power of strategic collaboration for impactful ABM
• Discover how creating tailored immersive experiences can foster deeper client relationships and pave the way for growth
• Recognize the value of authentic simulations in ABM and how experiencing the implications of real-world scenarios can convey critical messages
• Learn how innovative strategies can elevate a company’s position, moving it from a service provider to a valued strategic advisor