TRACK: SALES ALIGNMENT & ENABLEMENT

Join us for an engaging panel discussion led by Robert Norum, a renowned ABM and demand strategy expert at B2B Marketing, featuring two industry-leading practitioners, Hanna Leerink, Senior Marketing Manager UKI at Trend Micro, and Neil Berry, Global Account Based Marketing Director at Capgemini as they discuss their own experiences with ABM transformation. In this session, we will delve into the intricacies of using ABM to transform your marketing function and drive substantial growth.

This session will cover:

• How to build an ABM strategy that's right for your business
• How to identify and target your ideal accounts
• How to create and execute ABM campaigns
• How to measure and track the results of your ABM efforts