TRACK: AI & INNOVATION

In today's fast-paced and highly competitive business landscape AI is transforming our ABM strategies and revolutionising the way we approach marketing to target accounts. This panel will dive into how AI is already being used in our ABM strategies and the impact that it will have in the future.  

Join us for an enlightening session that will look at the AI journey facing Amy Short, Marketing Manager for Global Clients at LinkedIn; Evett Baranov, Global Digital ABM Manager for EMEA and APJ at Workday; and Grace Meldrum, Senior Manager, Messaging and Content at Salesforce, where they will cover:

• Where our panellists are at with AI, what they have tested and learned and what opportunities they have uncovered.
• The current state of ABM and its evolution into the AI-driven era.
• How you can leverage AI for account identification and selection.
• The role of AI and personalisation at scale.
• How to measure the ROI of AI-driven ABM.