TRACK: AI & INNOVATION

Let’s be real: none of us are doing ABM in a perfect world. So in the face of patchy data, nascent infrastructure, and business complexity, just how do you blaze a trail with a new program that delivers value… yesterday? From false starts to first successes, Rhiannon takes a look back at the pitfalls, revelations, and triumphs of year one leading PwC’s global ABM program. This session will include:

• Practical tips for hands-on ABMers: How can you get started with an account when you have nothing to hand but your boundless enthusiasm?

• Lessons learnt for program leaders: How can you think big, but start small… and bring an organisation on that journey with you?

As the PwC Global ABM team looks ahead to an exciting second year, Rhiannon will demonstrate that - when it comes to innovation - where there’s a will, there’s a way.