How Marketers are Navigating B2B Advertising in the Era of Cookieless Solutions and Universal Identifiers

  • Event type: Online Webinar
  • Date: March 20 2024
  • Time: 15:00 GMT

Google is sunsetting third-party cookies and by the end of the year they'll be completely gone. The era of the cookie is crumbling. It will soon be over and B2B advertisers are now concerned with how it will affect in terms of scaling and targeting their audiences.

With Google's cookie deprecation, the way forward in 2024 is shaped by universal identifiers and contextual targeting, without cookies. It's not just a shift; it's a complete disruption. In B2B, these cookieless solutions will be a must for your overall strategy, presenting exciting possibilities for enhanced precision and effectiveness in B2B advertising.

In this webinar, we will be discussing:

  • How marketers can best prepare for the phase out of third-party cookies.
  • How B2B IP targeting, email hashing and semantic targeting can be utilised as cookieless solutions.
  • Real-life testimonials to showcase how effective these approaches are.
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Plan and implement marketing strategies and sales programs that deliver real results.

Expandi’s unique offering is built on over 20 years’ B2B IT-Market experience working with the largest global IT companies and with over 1500 IT-ecosystem companies.

We deliver:

  • Award-winning Account-based Marketing (ABM) platform and services to manage all your omni-channel account-based marketing campaigns, through the integration with Jabmo
  • Unrivalled multi-language B2B buyer-intent data coupled with firmographic, technographic and GDPR compliant DM contact details, through the integration with Cyance
  • Award-winning AdTech and analytics platforms to deliver effective account-based awareness and branding campaigns, through the integration with AccountInsight
  • Tailored, specialist advice coupled with operational excellence for local and global delivery of demand generation, awareness and channel focus marketing programs