Lizzie Donnachie is a Go-to-market Director at Microsoft, where she has been working for over 10 years. In her current role, she leads a team of Go-To-Market Managers driving strategy for Azure solution areas and workloads for the UK business. She has also worked as an App Innovation Lead and SAP on Azure Lead in the Business Group, she was responsible for building out the SAP on Azure business in the UK; driving industry-focused sales and marketing campaigns to drive Azure market share and growing the App Innovation business. Prior to that Lizzie was a Technical Audience Marketing Lead and has also worked agency side supporting a variety of clients, particularly in the Tech sector.