As an MD and Co-Founder of EI Advisory, Tony works closely with B2B Marketing Leaders to devise and roll-out structured Account Intelligence, Content Intelligence, and Go-To-Market Intelligence Programs to support ABM and Sales Enablement programs worldwide. Founded 2007, EI runs independent primary research to help B2B marketers and Sales Leaders in making smarter decisions based on evidence and independent analysis. Tony has over 20 years’ experience in the B2B marketing space supporting CMOs from some of the world’s largest brands.