Full Name
Nickie McDade
Job Title
Director, Marketing Strategy, Account Based Marketing
Company
LSEG
Bio
Nickie has spent the majority of her career in the financial industry, kick starting it in New York City at Thomson Reuters. Throughout her 15+ year career she has occupied roles that span Brand Strategy, Creative Brand Marketing and Customer Insight & Experience.
And most recently, Nickie sits on the Marketing leadership team at LSEG, leading the global ABM team that supports LSEG’s Group Strategic accounts. She has a relentless focus on understanding the customer and using this to drive optimal ABM campaigns and programmes. In 2022, the team were awarded the prestigious Forrester ABM Programme of the Year Award, for the customer first approach.
Nickie has passion for the environment, and across the programmes she run sustainability, sits at the centre. Nickie is based in London.
And most recently, Nickie sits on the Marketing leadership team at LSEG, leading the global ABM team that supports LSEG’s Group Strategic accounts. She has a relentless focus on understanding the customer and using this to drive optimal ABM campaigns and programmes. In 2022, the team were awarded the prestigious Forrester ABM Programme of the Year Award, for the customer first approach.
Nickie has passion for the environment, and across the programmes she run sustainability, sits at the centre. Nickie is based in London.
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