Founder and Managing Principal of Inflexion Group, Bev has previously held senior marketing roles at British Gas, Epson and Fujitsu, and is author of critically acclaimed 'A Practitioners Guide to Account Based Marketing' and 'Executive Engagement Strategies'.

Since she codified ABM in 2003, she has personally helped over 40 of the world's most influential firms accelerate account growth using ABM techniques through her consulting, training and thought leadership.