TRACK: CUSTOMER INSIGHT & EXPERIENCE

In the ever-evolving landscape of B2B marketing, ABM has emerged as a potent tool to engage key accounts. But while ABM can guide a strategy, it's the nuances of CX that breathe life into it. CX isn't just an added ingredient; it's the secret sauce that makes ABM truly appetising for your target accounts.

Discover how blending the power of CX into your ABM strategy can create a symphony of sales and marketing alignment.

By the end of this Masterclass, participants will understand that while ABM might guide the 'where' and 'who' in B2B strategies, it's the power of CX that dictates the 'how' and 'why'.