TRACK: CONTENT & CREATIVITY

Over the last 20 years, ABM has emerged as a strategic approach to target and engage high- value accounts. The true potential of ABM lies in its ability to harness creativity and compelling content to forge lasting connections with key decision-makers. However, what do we mean by creativity, how does it differ in ABM and what are some tangible ways to maximize creativity to deliver results.

This session will look at:

• The role of creativity in ABM
• How you can leverage content for ABM success
• The art of crafting personalised content
• How to align creativity with your ABM goals