How to maximise creativity for ABM: a dig deeper discussion on the use of content & creativity in ABM
Date & Time
Wednesday, November 1, 2023, 12:25 PM - 12:55 PM
Judy Wilks Kate Tomlinson Steve Kemish


Over the last 20 years, ABM has emerged as a strategic approach to target and engage high- value accounts. The true potential of ABM lies in its ability to harness creativity and compelling content to forge lasting connections with key decision-makers. However, what do we mean by creativity, how does it differ in ABM and what are some tangible ways to maximize creativity to deliver results.

This session will look at:

  • The role of creativity in ABM
  • How you can leverage content for ABM success
  • The art of crafting personalised content
  • How to align creativity with your ABM goals
Location Name
Content & creativity stage