TRACK: CONTENT & CREATIVITY

Over the last 20 years, ABM has emerged as a strategic approach to target and engage high-value accounts. However, the true potential of ABM lies in its ability to harness creativity and compelling content to forge lasting connections with key decision-makers. This session is designed to take a comprehensive look at how to maximise creativity for ABM through an in-depth discussion on the use of content and creativity in this strategic approach.

This session will look at:

• The role of creativity in ABM
• How you can leverage content for ABM success
• The art of crafting personalised content
• How to align creativity with your ABM goals