TRACK: AI & INNOVATION
All we seem to hear about is AI. But as the world adapts to the seismic changes it’s influencing, how do we ensure a happy blend between human intelligence and artificial intelligence – the real with the unreal? This session will take a deep dive into building a B2B marketing engine to drive ABM that's truly futureproof.
In this fireside chat, host Joel Harrison, Editor-in-Chief at B2B Marketing, will be joined by Marcus Hiles, Senior Vice President, Strategy at Just Global, and a very special guest.
What you will learn:
- Better understand the scale of the opportunity Generative AI offers to ABM
- See real-life examples of the ways AI could influence your B2B marketing engine
- Consider governance, integrity and compliance perspective around Generative AI
- Hear from your peers on how they’re using Generative AI right now, and how they plan to use it in the future
London EC3A 7BX