TRACK: AI & INNOVATION

All we seem to hear about is AI. But as the world adapts to the seismic changes it’s influencing, how do we ensure a happy blend between human intelligence and artificial intelligence – the real with the unreal? This session will take a deep dive into building a B2B marketing engine to drive ABM that's truly futureproof.  

In this fireside chat, host Joel Harrison, Editor-in-Chief at B2B Marketing, will be joined by Marcus Hiles, Senior Vice President, Strategy at Just Global, and a very special guest.  

What you will learn: 

• Better understand the scale of the opportunity Generative AI offers to ABM   
• See real-life examples of the ways AI could influence your B2B marketing engine    
• Consider governance, integrity and compliance perspective around Generative AI 
• Hear from your peers on how they’re using Generative AI right now, and how they plan to use it in the future