TRACK: AI & INNOVATION

By now, most of us know what great ABM looks like, but it doesn’t matter how good your strategy is if you don’t have the right team in place to deliver it. And, let’s make no bones about it, it’s a tough market for attracting and retaining great employees at the moment.

With that in mind, it’s critical to the success of your ABM strategy that you know what a great team should like, and the roles they each play. Fail to do so, and you could see your ABM strategy fail to take off, or worse, your best team members start to leave.

In this session, you’ll learn:

• The essential roles and responsibilities of an ABM team.
• The skills and experience you need to look for when hiring for ABM.
• How to build a cross-functional team that aligns marketing and sales.
• How to create a culture of collaboration and innovation within your ABM team.