TRACK: SALES ALIGNMENT & ENABLEMENT

It’s all too common for Sales and Marketing to look at different data, have different tech stacks and focus on different stages of the funnel to enable their strategies; but we all know if our ABM strategy is to succeed, we have to be on the same page. Join ON24 and Integrate as we look at how to bridge the gap between the top and bottom of the funnel by creating and showcasing data that enables Sales' to succeed while delivering real-time insights to Marketing that improves efficiency and deal velocity.

You’ll learn:

• The most productive channels and activities for generating high-intent engagement data
• What insights fuel ABM initiatives across the entire sales funnel
• Ensuring alignment and collaboration with Sales by sharing this critical data