TRACK: CUSTOMER INSIGHT & EXPERIENCE

What 800 Marketers Told Us: Insights From Growth & Demand Leaders: Given the economic realities and budget scrutiny, marketers today are under far more pressure than ever before to deliver performance. However, more often than not, the internal definition of success is not clear.

We interviewed 800+ marketing leaders on their views of the market, organizational priorities, and current and future threats and opportunities. In this session, we will discuss trends and propose how we can resolve challenges without putting strain on teams and budgets while delivering unprecedented results.

Attendees will learn:

• What their peers think are today’s challenges and priorities;
• Strategies for driving performance; and
• How to measure success.