TRACK: CONTENT & CREATIVITY

Behind the scenes of a x3 award-nominated ABM programme.

Facing intense competition with only limited resources, Addleshaw Goddard used a mixture of human-centric research and distinctive delivery to truly exceed their ABM goals. Working with Digital Radish, their highly creative, music-led campaign used original in-house musical compositions to present thought-leadership in a way B2B marketing has never seen before. Join us for an exclusive first-look at this market-leading campaign where we’ll cover:

• Our process and top tips to generate unforgettable creative ideas
• How you can deliver thought-leadership that truly stands out
• Maximising the impact of your ABM programme with limited resources
• Embedding a creative-led culture within your marketing team