Music and ABM: How we converted research to rhythm to help boardrooms change their tune
Date & Time
Wednesday, November 1, 2023, 11:15 AM - 11:45 AM
Brian Maccreadie Renaye Edwards Lauren Tucker


Behind the scenes of a x3 award-nominated ABM programme.

Facing intense competition with only limited resources, Addleshaw Goddard used a mixture of human-centric research and distinctive delivery to truly exceed their ABM goals. Working with Digital Radish, their highly creative, music-led campaign used original in-house musical compositions to present thought-leadership in a way B2B marketing has never seen before. Join us for an exclusive first-look at this market-leading campaign where we’ll cover:

  • Our process and top tips to generate unforgettable creative ideas
  • How you can deliver thought-leadership that truly stands out
  • Maximising the impact of your ABM programme with limited resources
  • Embedding a creative-led culture within your marketing team
Location Name
Content & creativity stage