TRACK: KEYNOTE

Traditional marketing playbooks don’t work as well as they used to. Account-based marketing (ABM) is undergoing a transformative shift. The strategies that once drove pipelines and conversions are no longer as effective, with buyers becoming increasingly immune to conventional tactics. As we navigate this changing terrain, the emergence of innovative account-based techniques including AI are setting the stage for a new era of engagement.

Join Jon Miller, former co-founder of Marketo and CEO at Engagio, as he dives into:

• The Changing Face of Marketing: Why traditional digital, content, and campaigns are witnessing diminishing returns and how to adapt.
• Redefining the ABM Playbook: The account-based techniques that resonate with today's buyers, from conditioning the market to your solution to engaging the right buying groups with actionable insights.
• The Power of Buying Groups: Targeting cohesive groups of decision-makers within organizations can amplify your ABM strategies.
• Future-Proofing Your ABM: Upcoming technologies and techniques, including AI-driven insights and predictive analytics, to stay ahead of the curve.

Whether you're feeling the pinch of dwindling marketing effectiveness or are an ABM enthusiast looking for the next big thing, this session promises a blend of insights, strategies, and a dash of humour from Jon’s dad jokes.