Right target, right content, right time: How you can deliver personalised ABM content to smash your targets
Date & Time
Wednesday, November 1, 2023, 11:50 AM - 12:20 PM
Andy Johnson Nancy Harlan


If you only ever had to focus on one account, ABM might be a breeze. Unfortunately, when a strategy like ABM is just that effective, the inevitable question is ‘how do we scale?’. After all, who wants to leave revenue on the table?
In this session, UiPath’s Nancy Harlan will join Andy Johnson from the award winning HUT 3, unveil a game-changing approach to driving growth within key accounts through strategic one-to-one and one-to-few (cluster) ABM strategies.

We know personalising your messaging isn’t easy when you’ve got 50 accounts to deal with, so this session is a must for anyone looking to:

  • Develop a structured approach to content creation across Cluster and 1:1 accounts
  • Start streamlining their workload, and ensuring the content they’re creating does what it’s meant do.
  • Deliver tangible growth from key accounts using ABM.
Location Name
Content & creativity stage