The Global ABM Conference will return in November 2024
Continue your ABM journey - Upskill with our ABM Essentials Training Course
There was huge demand for our pre-event and post-event ABM Essentials Training courses!
If you missed out, don't worry - we are running our next ABM Essentials Virtual Course on 28-29 February 2024 between 2pm – 5pm GMT.
This will give you a complete walk-through of all the fundamentals that you will need to get ABM embedded in your organisation’s approach to marketing & sales. You will gain a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.
The ABM Essentials course is one our most established courses with over 700 delegates successfully trained by Faculty ABM expert Robert Norum over the last three years.
Unlocking ABM-powered growth
500+ B2B marketers. 450+ senior leaders. 300+ B2B brands attending from 25+ countries. 50+ expert ABM speakers. 4 stages.
Welcome to The Global ABM Conference, where marketers meet and connect to get the ultimate inside track on ABM-powered growth. Take your account based marketing to new heights with our case study rich agenda delivered by our killer line-up of 50+ speakers across dedicated stages covering the most critical areas of ABM strategy.
The Global ABM Conference 2023 took place on 1 November 2023.
Watch opening 2022 keynote on-demand
We are delighted to have Bev Burgess, Founder, Managing Principal and Author at Inflexion Group, joining us as an opening keynote speaker at The Global ABM Conference 2023, where she will be exploring the use of artificial intelligence in account-based marketing with Jaspreet Bindra, Founder of The Tech Whisperer.
If you want to get a taste of what's in store, we've got some good news! You can now watch her opening presentation from the 2022 event: "Forget everything you (think you) know about ABM"!
The biggest, most comprehensive ABM event of the year
Thought-leadership from 50+ ABM experts
We use our leading position in the industry to gather respected ABM experts who will get straight to the heart of what you need to know in order to deliver greater return from your ABM strategy.
Practical insights from 25+ sessions
Experience a packed, case-study rich agenda made up of 25+ sessions, meaning you will come away with an understanding of ABM in practice as well as in theory.
Learn from 500+ senior B2B marketers
Meet and connect with 500+ B2B marketers at various stages of their ABM journeys. With 95% of delegates in senior leadership roles, you won’t find this quality and quantity of attendees anywhere else.
Curate your agenda based on your ABM level
Our agenda offers practical, actionable advice for marketers at every stage of their ABM journey. You’ll be able to choose from sessions showing you how to set up for success from the start, or build and grow your existing ABM campaigns.
Diversity of thought from 25+ countries
We assemble a global community of ABM practitioners from 300+ brands across 25+ countries, providing the chance to learn from a diverse pool of thought and experience with an international outlook.
Solve pain-points with ABM innovators
This year for the first time ever, you’ll be able to workshop and discuss your unique pain-points with ABM experts in small groups, and come away with actionable solutions to implement tomorrow.
2023 Ticket Packages
£799+VAT
CONFERENCE PASS
- 50+ expert ABM speakers across opening and closing keynotes, plus three content streams covering sales alignment and enablement, customer insight and experience and content and creativity.
- Exhibitions and networking on day one with 500+ ABMers.
- A range of content session formats including working groups, panels and presentations.
- Evening networking drinks.
- On-demand access for three months.
£1399+VAT
CONF & TRAINING PASS
NEW TRAINING DATE ADDED
- 50+ expert ABM speakers across opening and closing keynotes, plus three content streams covering sales alignment and enablement, customer insight and experience and content and creativity.
- Exhibitions and networking on day one with 500+ ABMers.
- A range of content session formats including working groups, panels and presentations.
- Evening networking drinks.
- On-demand access for three months.
- Full-day ABM training course on 21 November.
BOOK NOW
£899+VAT
TRAINING PASS ONLY
NEW TRAINING DATE ADDED
Full-day ABM training course on 21 November with ABM expert Robert Norum, where you will learn:
- How to pitch ABM to your organisation, develop your strategy & messaging.
- How to get executive buy-in and sales engagement.
- How to segment and select accounts.
- The six-stage ABM process for one-to-one, one-to-few and one-to-many ABM programmes.
- How to use research & insight effectively whilst measuring your ABM programme.
- 100+ page slide deck with all content covered.
BOOK NOW
Check out the 2022 Highlights
While we're preparing for a fantastic 2023 event, you can check out the top 2022 highlights to get a taste of the action, networking and content - maybe you'll even spot yourself or a colleague?
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