Insight-driven ABM: How to use customer insights to drive effective ABM programmes
Date & Time
Wednesday, November 1, 2023, 12:25 PM - 12:55 PM
Nickie McDade Minaz Tejani


Let's ask the obvious: Without customer insight, are you really doing ABM?

But in such a competitive market, you need to look at how you’re utilise customer insights to ensure you build, retain, and grow customer relationships.

In this session, you’ll learn from LSEG’s internationally recognised ABM programme just where you should focus for success.

Alongside Twogether, B2B Marketing Agency of the Year, you’ll discover:

  • Why insights are critical to successful ABM, with learnings directly from LSEG’s programme.
  • What tiers of customer insights you could be utilizing in your campaign strategy.
  • When insight becomes foresight to build trusted relationships and create advocates
  • How to apply these learnings for a successful customer-first ABM programme.
Location Name
Customer insight & experience stage