Next generation ABM: Building ABM strategies for an AI-driven world: a fireside chat
Date & Time
Wednesday, November 1, 2023, 1:45 PM - 2:15 PM
Amy Short Evett Baranov Deborah Smythe


In today's fast-paced and highly competitive business landscape AI is transforming our ABM strategies and revolutionising the way we approach marketing to target accounts. This panel will dive into how AI is already being used in our ABM strategies and the impact that it will have in the future.  

Join us for an enlightening session featuring Amy Short, Marketing Manager for Global Clients at LinkedIn; Evett Baranov, Global Digital ABM Manager for EMEA and APJ at Workday; and Deborah Smythe, Global Digital ABM Strategy at Salesforce where they will cover:

  • The current state of ABM and its evolution into the AI-driven era.
  • How you can leverage AI for account identification and selection.
  • The role of AI and personalisation at scale.
  • How to measure the ROI of AI-driven ABM.