Name
Becoming an ABM AI exploiter
Date & Time
Wednesday, November 1, 2023, 12:25 PM - 12:55 PM
Marcus Hiles
Description

TRACK: AI & INNOVATION

The dawn of generative AI is upon us. Its promise - to make us all more productive. But has it? This session explores real-world B2B examples of how to use AI to operationalise ABM effectiveness and give you the footing to enhance your targeting, insights, and campaign cut-through.