TRACK: CUSTOMER INSIGHT & EXPERIENCE
In the ever-evolving world of Account-Based Marketing, the role of media has become increasingly pivotal. This session is designed to provide attendees with a comprehensive understanding of how to harness the power of various media channels to effectively reach and engage high-value accounts in their ABM campaigns. Drawing on case study examples and best practices, our expert panel will guide you through the strategic deployment of media resources to elevate your ABM initiatives to new heights.

Key takeaways for this session are:

• How to embrace a media-first approach in ABM to boost engagement with high-value accounts.
• How to create tailored, relevant content that resonates with specific target accounts.
• How to use KPIs and data analysis to measure the success of media-driven ABM campaigns.