TRACK: KEYNOTE

This session will explore the use of artificial intelligence (AI) in account-based marketing (ABM). Jaspreet Bindra, the Tech Whisperer, will provide an overview of AI, its capabilities, and how it can be used ethically. Bev Burgess, who first codified ABM in 2003, will then focus on the specific impact of AI on ABM, including how it can be used to understand accounts, personalise content, and improve campaign effectiveness. 
Join us for this keynote session to:

• Understand the basics of AI and how it has evolved;
• Learn about the five fundamentals of generative AI;
• Consider the ethics of using AI in marketing; 
• Explore how AI can make you a better ABM-er;
• Develop a plan for adopting AI into your ABM strategy.

This session is for anyone who is interested in learning more about how AI can be used to improve ABM campaigns. Whether you are a marketing manager, a sales representative, or a business owner, this session will provide you with valuable insights into the future of ABM.